January 30, 2012

How To Increase Your Online Business Earnings Writing Press Releases

If you are ready to claim your share of online business riches with an online business of your own, be aware that building and growing an online business requires that you do a certain amount of advertising. The fallacy of thinking that you are going to start automatically making a six figure income just because you have a brand new and fresh web site live on the Internet is the major reason why many marketers don’t make it.

Getting your site live is an important step, but just as important and requisite for its survival and profitability is taking the next step and telling the World Wide Web about your online business. You accomplish this by advertising. Even if you don’t have a huge budget starting out, you still have to advertise your online business. The bottom line is that if you don’t advertise, you are not going to make any money. One of the quickest and most cost effective ways to get your online business in circulation for consumers to view your site, products, and services is to advertise it via a free press release or paid press release. See Free Online-Business-Marketing-Tool To Claim Your Share Of Online Business Riches for a list of the top free press release sites, and the top paid press release sites.

If you’ve never written a press release or could use some helpful tips, you’ll find the following suggestions helpful:

In writing a press release, keep foremost in mind that your press release – to be effective – has to be factually convincing. What is meant by “factually convincing” is that even though your underlying purpose in writing a press release is to promote and sell your products or services, editors are extremely picky about sorting out and trashing submitted press releases that are counterfactual and deliberately untrue or contain unreasonable promises. Some of the most frequent lines to keep out of a press release are: everyone wins, one of a kind, or changing the face of the world.

The best way to insure acceptance of your press release for publication is to look over previously accepted press releases and pick out one or more to use as a template. Go through the press release paragraph for paragraph and rewrite it completely to produce your finished-ready-for-publication press release. By using a template, you’ll effortlessly keep your press release in a journalistic format that will be more believable.

Additionally, keep the following tips in mind:

1. Press release titles of around ten words maximum are much better than longer titles; short titles grab a reader’s attention.

2. A brief summary of the information should be in the headline, and should be powerful and hard-hitting. It should grab the editor’s attention and have him notice your release above all others. You can accomplish this in just a few words.

3. All good journalists know the most effective and important part of the release is the opening paragraph, oftentimes referred to as the summary lead. It is always the most essential element of any release that you incorporate the familiar 5 W’s and influential H of journalism, namely: who, what, when, where, and how – the information that everyone looks for when reading a release. It is imperative on this note to embrace them.

You might say that the opening paragraph (also referred to as the introduction or hook) is what snags and – if well written – captivates your readers’ attention and lures them into the press release yearning for more on the subject. For your press release to be effective and thus selected for publication by the press release editor, it must seize not only the audience’s attention, but also the attention of the press editor as well. By keeping your hook and entire press release factual and following the suggestions in this article, your press release – a higher percentage of the time – will be selected for publication.

Writing an effective press release and getting it published can bring a considerable amount of targeted traffic to your website and to the products and services you promote. Although your first press release will be the most difficult to write, with each succeeding release it’ll become easier. Even so, writing a press release is really not at all hard, especially when you follow the how-to-suggestions in this article.

For a list of the top free and paid release distribution sites, see my article “Increase Your Online Business Earnings Writing Press Releases.”

One last thought on the subject of writing press releases for targeted traffic.
There is much debate circulating about how effective submitting press releases to free press release distribution sites are – as opposed to submitting them to paid distribution sites. Although the fact is that you usually get what you pay for – meaning that paid releases are more effective – the fact remains, nevertheless, that free press releases are effective in driving targeted traffic and increasing sales of the products and services you promote. And for some beginning marketers who haven’t yet amassed a huge operating budget, paid releases is not a viable option, and out of sheer necessity they must rely exclusively on free press releases.

Do you want to learn how to claim your share of online business riches and make money online the easy and highly professional way? You need to visit http://www.onlinebusiness2riches.com. When you learn how to make money on the Internet you can run your own full time online business from home