April 22, 2012

Free Online-Business-Marketing-Tool To Claim Your Share Of Online Business Riches

You are moments away from discovering a free online business marketing tool that will help you claim your share of online business riches. The benefits of this amazing tool in helping you build a profitable online business is that this tool will provide your online business with valuable inbound links, and drive hordes of targeted organic traffic from Google, Bing, and Yahoo straight to the products and services you promote thus increasing your online business earnings.

What is this amazing tool? It’s a Press Release. If you have been in marketing for any length of time, you probably already have some degree of familiarity with press releases , but many beginning marketers are not utilizing their use because they either don’t know how to write or where to submit a free press release, or they think a free press release would not provide them benefits.

In this article I give a list and include links to some of the top online business press release distribution sites where you can submit a free press release. I also include some of the top sites where you can submit paid press releases and mention the benefits provided via paid releases . Moreover, I provide brief instructions on how to write and submit a press release. See How To Increase Your Online Business Earnings Writing Press Releases for a more thorough treatment. And lastly, for those wondering whether free press releases can benefit their business, the answer is yes; provided that is, that you have something newsworthy to say about your online business.

The great irony of press releases, is that although the underlying purpose of writing and publishing a press release obviously is to drive traffic to a website and the products and services being promoted, press release editors will label as taboo and trash any publication that has the appearance of a blatant sales promotion. To get a release accepted for publication, it must be written in a way that makes it appear that its sole purpose is merely to inform the public about something newsworthy.

To do this, you would need to write your press release in a journalistic format. If you are not familiar with this type of format – no problem; just click on one of the press release links I have provided at the end of this article and find a previously accepted press release publication that you can use as a template. Then go through each paragraph rewriting the content to reflect your news worthy announcement.

A better and quicker way – if it’s in your budget – would be to get your press release written by an expert. You can find one at elance.com. Remember to put your contact details at the end of each press release.

Although I go into more detail about how to write an effective release that you can read about here, let me say that in writing a press release, the headline ideally should be around 10 words maximum and worded to grab attention. Journalists scan hundreds of headlines a minute, and a good headline is your only chance to grab their attention.

Next, summarize the whole story in the first paragraph making sure to include the who, what, where, when, and how. If your press release is truly newsworthy, you can either send it as an attachment or paste it into the body of an email and send it directly to newspaper and magazine editors and afterwards follow up with a phone call. Just make sure the story is relevant to what they cover, so you can start the process of building a long-term relationship with key journalists in your niche area.

Additionally, you can publish your press releases to your own website or blog and announce its publication via a social media site like Twitter. Also, you can email your opt-in list of relevant bloggers in your niche to draw their attention to your press release.

Although free press release services are available – keep in mind that they have limited effectiveness. If it’s in your budget you should publish important press releases to one or more of the paid PR distribution services. See my list of free and paid distribution sites.

Following is a list of some of the top free press release sites and following afterwards, a list of paid release distribution sites. In looking over these be aware of three things: first, the free sites listed provide limited benefits and charge a fee for upgraded service; secondly, the page rank and traffic ratings as well as costs may have changed after publication of this article; thirdly, some of the free distribution sites listed, may no longer offer free press release submissions.

Online Business Sites Providing Top Free And Paid Press Release Distribution:

PRLog.org – Pagerank 6/ Alexa 2,005. Free distribution to Google News and other search engines. Allows inbound links and is well optimized for the search engines. Press releases can be scheduled.

I-Newswire.com – Pagerank 6 – Alexa 12,452 – Free distribution to sites and search engines. Premium membership differs only slightly by adding in graphics.

PR.com – Pagerank 6 – Alexa 8,199 – Free basic service and paid options. Paid options include a full company profile.

NewswireToday.com – Pagerank 6 – Alexa 29,803 – Newswire Today is a free press releases & news wire distribution service site to corporations, PR agencies, market research, business journalists, freelance writers, news content providers. Provides free distribution tools as well as premium paid service.

PR-Inside.com – Pagerank 6 - Alexa 18,602 – This website is for the free submission of public relations distribution, news, and press releases.

I-Newswire.com – Pagerank 6 – Alexa 12,452 – Free distribution to sites and search engines. Premium membership differs only slightly by adding in graphics.

24-7 PressRelease.com – Pagerank 5 - Alexa 12,579. Provides free limited press release distribution; allows more options and active links with for paid distribution.

Free-Press-Release.com – Pagerank 5 – Alexa 3,257. Provides free press release distribution; allows placement of banners linked to your site. More options for paid distributions.

OpenPR.com – Pagerank 5 – Alexa 20,879 – Free submission and distribution.

1888PressRelease.com – Pagerank 5 – Alexa 9,503. Allows active links. Provides free and paid services for better placement, image galleries and permanent archiving.

EcommWire.com – Pagerank 4 – Alexa 35,432. Provides free press release distribution; allows inclusion of 1 image, three keywords, and a link with anchor text.

TheOpenPress.com – Pagerank 4 – Alexa 28,549. Provides free distribution for plain formatted releases; charges for HTML-coded releases.

PressMethod.com – Pagerank 3 – Alexa 24,758. Provides free press release distribution to limited list; has additional paid-for services.

Free-Press-Release-Center.info – Pagerank 3 – Alexa 25,553. Includes one link with anchor text embedded in the article; has upgrade option to Pro which will give you three links, permanent archiving and more.

Online Business Sites Providing Top Paid Press Release Distribution:

PRNewsWire.com – Pagerank 8 – Alexa 2,258 – This site provides distribution to over 27, 0000 news outlets and 6,000 + Web sites and is used by a large number of journalists.

PRWeb.com – Pagerank 8 – Alexa 1,856. Paid submission service ranges in cost from $80 and upwards depending on the level of visibility you want to achieve.

BusinessWire.com – Pagerank 7 – Alexa 4,321. A favorite of some of the larger online companies.

PRLeap.com – Pagerank 6 – Alexa 38,763. Price per press release distribution search engines, newswires, and RSS feeds varies from $49 and upwards.

While the above list is not all inclusive, it’s quite adequate to get you started. More can be found by doing a Google search.

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