How to Make a Website
How To Make A Website That Will Be A Valuable Asset To Your Business
Copyright 2011, Richard Driver
When developing your websites, be guided by the fact that what appeals to you is not necessarily what appeals to the marketplace where your potential customers are. So instead of focusing mostly on personal choices, find an in-demand niche and make your primary focus on developing your website to cater specifically to your niche audience. This will make it easier for you to make money online and develop your online business into a valuable asset.
So how do you go about designing a website that caters to the needs of your potential customers, and make it perform well with (SEO) search engine optimization? Many who are new to website creation, so they can get started online quickly, will search the Internet for great looking turnkey templates that have all the latest bells and whistles included. And after making a few minor tweaks here and there, they will upload it to their web host and go live. And others will go for the more complex website design, thinking that because it is more complex, it is better.adequate for your needs.
While fancy website templates do have their place when they relate directly to you chosen niche market, the longer more complex sites should be avoided, especially if you are a beginning marketer. The problem with is that it takes more time to set one up and maintain, and longer to load. Internet surfers are impatient to find the information they need, so If your site doesn’t load quickly enough to provide them with that information, they will click away and go elsewhere.
So, the first rule in designing a website is to keep the website design as simple as possible. The second rule in how to make a website is to decide in advance, exactly what the purpose of your website is about, before you start building it. And remember, you do not just want internet surfers to visit your website, you want them to stay as long as possible, take action on your suggestions, and return often.
To make a website that will be a valuable asset to your business you must provide your website visitors with a fast loading website that is easy to navigate through, that is consistent in its design, that is easy to understand, and that has the content they are looking for, and that has a compelling call for them to take your suggested action.
Internet marketing trends have evolved rapidly from simple content to the inclusion of audio recordings and videos, and this trend is expected to continue. By adding audio and video to your website you can get your message across more forcefully and add perceived value to the products and services you intend to promote. Look for ways to implement audio and video into your website, but only if it fully supports the purpose of your website. If it doesn’t, then don’t.
You’ve probably noticed animated images or flash on some of the websites you have visited. some marketers are convinced that these add value and increases their subscriptions and sales. On the other hand, there are marketers who see them as distractions that make it more difficult for your site visitors to find what they are looking and makes them want to click away quicker and leave your website. While animated images probably have their place, as a beginning marketing, you should avoid using them to lessen the chance of running off your site visitors.
Marketers are also split over which is best, the horizontal or vertical website navigation menu. I’ve had equal success with both and find little difference between the two. It’s just a matter of personal preference as to which you choose. Whichever one you choose, just make sure it is clearly visible and pretty much self-explanatory. Also, check all your navigation links before going live to make sure they link to the right page or product Broken links can result in a loss of revenue and give your site visitors a reason to leave your site sooner. Also, a broken link can SEO and keep you from ranking well on a particular page.
You’ll discover that making a website to make money online isn’t that difficult if you follow these simple rules:
* Always include a contact page.
* Make a website from the customers viewpoint, not your own.
* Always include appropriate disclaimers for your website such as a Terms of Service (TOS),
a Disclosure Notice, an Earnings Disclaimer, a No SPAM Policy, and a Privacy Policy
* If your website is about making money always include an earnings disclaimer.
* Millions of people still do not have access to broadband so ensure your website loads quickly.
* If your website has multiple pages make sure your visitors can access them freely and easily.
* No matter how fancy you want your website to be, the important factor in how to make a website is it’s functionality and if it serves its intended purpose.
* Avoid forcing your site visitors to scroll horizontally. If you don’t know how seek technical help.
* Make each web page easy to read, maximize the use of white space, and pay particular attention to font sizes, colors and backgrounds. While fancy effects may look cool, if eye strain sets in you can quickly lose your visitors.
* Include a full site map covering every page and make sure it is updated in line with changes you make to your website.
Keep it simple and take action, so you can make it happen. These simple tips on how to make a website will be a valuable asset to your business. It’s important to remember to keep them in mind. Also keep in mind that when technical knowledge is required, it is easy to find it on the Internet. Just type your question into your favorite search engine and choose the material you want to know about.


